20 years of creative direction across fashion, luxury, and culture.

Born in Italy, Guido built his career inside the industry's most influential design spheres.

Taste in AI is trapped behind prompts.

Taste is already inside today's models. They contain every major aesthetic ever learned, but it remains buried behind prompts, statistical averaging, and trial-and-error with no structured way to access it.

Those with taste can't bring it in. Those who want it can't get it out.

nos · the cultural archive behind
the Symbols.

nos is the world's first archive of taste. It captures humanity's visual culture in a proprietary coordinate system, forming the foundation from which every Symbol is curated and every Pattern is discovered.

The taxonomy is designed to represent taste consistently across creative disciplines.

Curated. Proprietary. Continuously evolving.

Symbols compose Patterns.
The community discovers them.

A Pattern is a discoverable aesthetic identity. It is a persistent, reusable expression of taste that can be applied consistently across different subjects and creative disciplines.

When a Pattern is discovered for the first time, irys recognizes it as unique, assigns it a canonical identity, and attributes the discovery to its first discoverer. Every identical composition always resolves to the original Pattern.
Discovery is first come and irreversible.

irys · Discover

Where people explore taste. Navigate generated aesthetic worlds, understand the Symbols and lineage behind them.
Part inspiration platform, part educational system.

Restraint

Excess

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1,204,857discovered

You discovered Moral Minimalism.

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Moral Minimalism

irys · Design

Where professionals build with taste. Compose with Symbols instead of prompts, applying one Pattern across any subject.
Creative direction becomes structured, reusable, and persistent.

Daybed · 03

Club Chair · 02

Bottle · 01

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Moral Minimalism

Dining Chair

Taxonomy and visual language complete.

References and language in, Patterns out.

Symbol decoding and Pattern discovery.

Founding ambassadors signed.

Leadership, product and brand direction, and network.

Core product, data architecture, and infrastructure.

Core intelligence, modeling, and machine learning systems.

Growth, consumer funnels, and product-led acquisition.

Brand and product design, content, and social.

MTS, The Bot Company (ex-Snap). Author of 15+ publications across CVPR, SIGGRAPH, AAAI, and ICCV.

Give Intelligence an Eye.

Language gave intelligence a voice. Symbols give intelligence an eye.

What begins as a platform for discovering and designing with taste becomes an ever-growing symbolic representation of humanity's aesthetic knowledge.

Just as language became the foundation for modern AI, we believe symbolic representations of taste can become the foundation for a new generation of culturally aware creative intelligence, fluent across disciplines, and capable of carrying our history forward.